Tools and Techniques to Discover Competitor Keywords

A recent article, The 8 Best Tools for Finding Competitor Keywords by Dan Shewan says that competitive keyword analysis is one of the most efficient techniques to compete in a crowded space and get a critical advantage over other businesses in your industry.

Here are some tools/techniques you can use to discover competitor keywords.

1. SEM Rush

All in one marketing toolkit that can assist you find competitor keywords swiftly and easily. You can search by keyword or URL, filter results by geographical location or country, identify different match types for PPC keywords, and scrutinize domain analytics data for whole sites.

2. SpyFu 

It is another popular competitive intelligence tool that can help you find your competitor most profitable keywords. However, unlike similar tools, it is a tool dedicated only to competitive intelligence research.

3. BuzzSumo

It’s pretty much the perfect tool for competitive analysis for content marketers, and one of its strong points is recognizing potential competitors you may not have been aware of. It helps you evaluate what content performs most for any topic or competitor.

4. Ahrefs ’ Keywords Explorer

Ahrefs helps you to discover the reason your competitors are ranking so high and what you have to do to beat them. While this is not a free tool, it surely flexes a lot of muscle. Keywords Explorer provides users lots of functionality and data that is vital to both advertisers and SEOs.

5. Crowdsourcing Keyword Research

You can use Seed Keywords (which is a free tool) to crowdsource your keyword research. The tool lets you to create custom situations/scenarios by posing theoretical questions to your contacts, friends or coworkers, which can then be utilized as the basis of actual searches from which you will pull your data.

These are just a few of the tools and techniques for finding your competitor’s keywords you are targeting and ranking for.