A recent article, 7 Ideas to Find New Customers Online by Eric Rosenberg believes that new customers are the lifeblood of any business, thus bringing in new customers helps your business thrive and ensures a healthy baseline of revenue.
The internet offers access to potential customers, so below are some tips to find new customers online.
1. Social networking
Billions of people sign into YouTube , Facebook, Instagram, LinkedIn, Twitter, and other social networks every day. You’ll be missing lots of potential customers if you’re not there. Not all social networks are right for your business, but there is at least one good for your business. Find one that suits best for your brand.
Blogging is a great way to reach a wide audience; it brings in potential customers when done consistently. Choose topics that are significant to your audience, for instance, if your business is to provide merchant services, write about various invoicing and payment products. This way you provide your audience the solutions they are looking for.
Podcasts are a growing medium with millions of people listening every day to their favorite shows. A podcast produces great relationships and engagement with your target audience and converting from a listener to a customer isn’t a big leap.
4. Showing off your expertise
The internet offers abundant opportunities to showcase your expertise. Putting yourself out there and letting others know that you have vast knowledge about a topic is a great way to attract business, but don’t be overly self-promotional. Instead, focus on the value you can offer to others.
5. Tapping into your network
Look to your existing circle of friends, family, colleagues and acquaintances. Chances are that you know someone who would benefit from the product or service you offer, and if you are really convinced you offer something high-quality, you should have no doubts offering it to people you already know.