4 Channels to Reach and Connect With Your Customers

A recent article, 4 Platforms for Connecting With Customers by  Mike Kappel says that customers make it feasible for you to launch your business, and to connect with them continually is the basic key to ensure your business is a success. Learning how to connect with customers makes it a lot easier for you to gain a loyal following at your small business.

Here are four channels that you can use to reach and connect with customers.

  1. Website

Technology runs today’s business, so make sure you have a website and make sure it’s engaging. Customers refer to websites for basic information about your business. They want to know what kind of products or services you offer, your company’s contact information, your business hours, and more importantly what other people have to say about your business.

  1. Social media

Learning how to utilize social media for your small business is an awesome way to connect with your customers. There are various social media sites like Facebook, Twitter, Instagram, and Pinterest that allow you to connect with your customers and potential customers.  Majority of people is using social media to talk about their favorite businesses, share their experiences about the products or services and draw attention from lots of followers. People might give your business a try based on the social media referrals.

  1. Email Marketing

Email is a great channel to connect and reach customers. Ask customers their email addresses when they make a purchase in order to get your email list going.  Also, invite people to visit your website and offer something like free subscriptions, discounts, promotions, or simply upcoming news about your business in exchange for their email address.

  1. Get involved in community events

Offer your product or service to a local nonprofit or cause to get your business’s name recognized. That might attract some customers right away or in the near future. Getting your business involved in your community is a great way to reach and connect with people—it allows them to know how your business can benefit them if they make a purchase.


Customer is the very essence of your business.  Reaching out and connecting with them continuously and efficiently will help your business thrive.